Axis Max Life Insurance (formerly Max Life) is India's largest non-bank private-sector life insurer. It is a joint venture between Max Financial Services (80%) and Axis Bank (20%), with a 99.65% Claim Settlement Ratio and AUM of ~₹1,50,836 crore.
Axis Max Life Insurance Company Limited was incorporated in 2000 and is a joint venture between Max Financial Services (80%) and Axis Bank (20%). The company was originally branded Max Life Insurance and was rebranded to Axis Max Life Insurance on 13 December 2024, following deeper integration with Axis Bank's bancassurance network. The underwriting entity, IRDAI licence and existing policies remained unchanged through the rebrand.
Axis Max Life is the largest non-bank private-sector life insurer in India. Claim Settlement Ratio is 99.65% — one of the highest in the industry. Total Death Benefit Paid stood at ₹1,242.15 crore in the latest published year. Solvency Ratio is around 1.9 (172% in some reports). Assets Under Management for FY 2023-24 were ~₹1,50,836 crore and Total Sum Assured was ~₹17,79,409 crore. The company has served 32 lakh+ customers since inception and operates from 269+ offices.
The product range covers term insurance (Smart Secure Plus and Smart Total Elite Protection are the flagship variants, with entry up to age 65 and maturity up to 85), ULIPs, guaranteed income plans (Smart Wealth Plan, Smart Wealth Advantage Guarantee, Capital Guarantee), child plans and retirement plans. Key features include a premium holiday option (up to 2 breaks per financial year), Special Exit Feature (zero-cost exit after defined milestones), Voluntary Top-Up with fresh underwriting, and nominee-choice payout in lump sum, monthly income or combination.
Through Policywings, you can buy or renew Axis Max Life products and compare them side by side against HDFC Life, Tata AIA, ICICI Prudential and SBI Life. Premium tax benefits are available up to ₹1,50,000 under Section 80C of the Income Tax Act, 1961.
Axis Max Life key numbers
Claim Settlement Ratio99.65%
Branches269+ offices
Founded2000
IRDAI Registration104
Axis Max Life at a glance
Company Name
Axis Max Life Insurance Company Limited
Year Founded
2000
Renamed
13 December 2024 (from Max Life)
IRDAI Registration Number
104
Headquarters
New Delhi
Ownership
Max Financial Services 80% & Axis Bank 20%
Industry
Life Insurance (Private Sector)
Status
Largest non-bank private-sector life insurer in India
Claim Settlement Ratio
99.65%
Customers Served
32 lakh+ since inception
Total Death Benefit Paid
₹1,242.15 crore
Assets Under Management (FY 23-24)
~₹1,50,836 crore
Total Sum Assured (FY 23-24)
~₹17,79,409 crore
Solvency Ratio
~1.9 (172%)
Offices
269+ across India
Customer Helpline
1860 120 5577 (Mon-Sat, 9 AM-6 PM)
WhatsApp Support
+91 74283 96005
NRI Helpline
+91 11 71025900 / +91 11 61329950 (24/7)
Customer Email
service.helpdesk@axismaxlife.com
Types of insurance plans from Axis Max Life
Here is the full product range you can buy or renew through Policywings.
Term Insurance
Term insurance from Axis Max Life is the cornerstone of household protection planning. The flagship plan is Smart Secure Plus — entry from 18 to 65, maturity up to 85, with a Premium Holiday Option, Voluntary Top-Up and Special Exit Feature that lets you exit at zero cost after defined policy term milestones.
Smart Total Elite Protection is the higher-cover variant for buyers needing larger sum assured at the same affordable premium structure. Both plans include a Nominee Choice Payout that lets your family receive the death benefit as a lump sum, monthly income or a combination — useful for ensuring ongoing income replacement rather than a single payout the family must manage.
Smart Secure PlusSmart Total Elite ProtectionReturn of Premium variant
ULIPs and investment-linked plans combine life insurance with market-linked wealth creation. Smart Wealth Plan and Smart Wealth Advantage Guarantee are the flagship variants, with Capital Guarantee providing a market-linked upside plus a guarantee floor.
These plans are appropriate for 10-year+ horizons and benefit from tax efficiency under Section 80C and 10(10D). The 5-year lock-in keeps you disciplined; meaningful returns typically emerge after a decade.
Smart Wealth PlanSmart Wealth Advantage GuaranteeCapital GuaranteeOnline Savings Plan
Guaranteed income and savings plans from Axis Max Life provide predictable returns and disciplined long-term saving. Use these for goal-based saving with a fixed timeline — children's higher education, milestone purchases or income replacement during a planned career break.
Maturity benefits are guaranteed at the time of policy purchase, so market volatility doesn't affect the outcome. For risk-averse buyers, this is often a better category than ULIPs for goals with rigid timelines.
Smart Wealth PlanGuaranteed Income PlansSmart Savings
Retirement & Pension Plans
Retirement and pension plans from Axis Max Life build a corpus during working years and pay regular post-retirement income. For salaried Indians without an employer pension, this is one of the most important plan categories to start early.
Annuity options include lifetime annuity, joint-life annuity for spouse continuation, and return-of-purchase-price variants. The earlier you start, the smaller the monthly premium needed for a given target income.
Guaranteed Lifetime Income PlanSaral PensionSmart Pension
Child Plans
Axis Max Life child plans are built around two outcomes: protect the parent's life, and ensure the funds for the child's education and milestones remain in place regardless of what happens to the parent.
If the parent dies during the term, premiums are typically waived and the policy continues to fund the child's goals at maturity. For families with young children, this is one of the highest-impact products available.
Shiksha Plus SuperFuture Genius Education PlanOnline Savings Plan
Claim Settlement Ratio of 99.65% — one of the highest in Indian life insurance.
Largest non-bank private-sector life insurer in India.
Smart Secure Plus offers Premium Holiday Option (up to 2 breaks per financial year).
Special Exit Feature with zero-cost exit after defined policy term milestones.
Voluntary Top-Up option for additional cover at discounted market rates.
Nominee Choice Payout: lump sum, monthly income, or combination.
Grace Period of 30 days yearly / 15 days monthly for premium payment.
Tax savings up to ₹1,50,000 under Section 80C of the Income Tax Act 1961.
Why choose Axis Max Life
199.65% Claim Settlement Ratio (one of the highest in the industry).
2₹1,242 crore in Total Death Benefit Paid demonstrates settlement commitment.
3Largest non-bank private-sector life insurer in India.
432 lakh+ customers served since inception.
5Strong solvency and AUM signal financial reliability.
Awards & recognition
Digital Enterprise of The Year — BFSI (ET CIO Awards 2024)#2 in India's Top Insurers — Best Customer Experience (CuES Report)ICAI Excellence in Financial Reporting 2023Gold — Customer Engagement 2024 (ACEF Global)Great Place to Work Award 2024Industry Leadership — Best Customer Experience (5th ET NOW Summit)Gold — 'Sharma Ji Ka Beta' Social Media Campaign (ET Shark 2024)Bronze — Paid Search Marketing (The Abbys 2024)Recognised amongst India's Most Sustainable Companies (3rd Times Now Global Summit)
Quick answers to the questions our customers ask most often before they buy or renew a Axis Max Life policy.
Axis Max Life offers a grace period of 30 days from the premium due date for yearly mode and 15 days for monthly mode. The policy stays in force during the grace period.